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Jul 30

Video: What is cognitive distraction?

An estimated 1 in 4 car crashes involve cell phone use. There really isn’t a safe way to use a cell phone while driving, either. Even hands-free devices are risky, because drivers are too distracted by the conversation to fully focus on the road. It’s especially important for teen drivers to stay off the phone. Their crash risk already is high, and talking on a cell phone increases drivers’ crash risk fourfold.

During Distracted Driving Awareness Month in April, we called on film making enthusiasts to try to illustrate the cognitive distraction that occurs when drivers use cell phones. This video, ‘What is Cognitive Distraction?’ was one of three winners. Watch all three and remember to drive cell free!

 

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1 comment

  1. Joy Burki_Watson

    Cellfish Unintendedism

    You’re driving through those traffic zones
    And wrapped your head around alert,
    Until your phone with ringback tones
    And now your thoughts you must avert.
    You’re thinking that you’re doing fine
    Until your car crosses that line -
    It’s there you get that wakeup vibe
    And hope like hell that you’ll survive!

    © 2014 Joy A Burki-Watson

    An estimated 1 in 4 car crashes involve cell phone use. There really isn’t a safe way to use a cell phone while driving, either. Even hands-free devices are risky, because drivers are too distracted by the conversation to fully focus on the road. It’s especially important for any drivers to stay off the phone. Their crash risk already is high, and talking on a cell phone increases drivers’ crash risk fourfold.

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